We’re going to start this blog post out a little bit differently: with the e-mail we first received that started the conversation for this custom Far Out Award. I’m going this route because if you’re like me, you have no idea what a crowler is. Christine from Cuvee Coffee did a perfect job at explaining the crowler is AND threw in some pretty cool history as well.
Hi Far Out Awards,
I recently did an event with Jason Neff from Austin 365 Things to Do, and y’all made for us this awesome trophy award. I loved it and so got your contact information for another event I am doing in April. We host a friendly competition between breweries here in Austin every couple of months, the winner gets a trophy and bragging rights. I have photos attached of our past trophy.
What it is: A crowler is an aluminum growler. It pretty much is a 32 ounce can of beer. They are now illegal in the state of Texas for bars to fill, but we still host events in its honor and give away a trophy in the shape of a crowler. We were using leftover crowler stock to make these trophies, but we are running out of stock and the trophy quality wasn’t up to standards. In addition, they had to seal the can with an expanding foam and cover the top with a metal lid to keep the aluminum from crushing if someone held it anywhere other than the base.
What we need: We are asking that the crowler maintains its integrity. That it looks like an aluminum 32 ounce can, with our blue label on it. (see pics attached). However, we would like for the can to be open (no attached lid, no foam, no crushable material), so that the winner can actually drink out of the trophy (like the stanley cup). We would also love to have the lid on a hinge so that it can be covered whenever it’s not being used for drinks…
You can see the pictures she sent us below:
Okay now I was starting to get it. Like a growler but in a can… it’s a CROWLER! (Insert a-ha moment here).
While what Christine was explaining (the hollow yet sturdy crowler with hinged lid that you can drink out of) is possible, it would be pretty darn expensive to produce. Her mention of the Stanley Cup though gave me another idea – we could turn the crowler into a cup! And here, my friends, is where the Crowler Cup was born.
I told Christine that we could create a custom mold of her crowler, as long as she could provide me with one to start. Creating the custom mold solved 2 big issues:
- They were running out of stock of the now illegal crowlers. This would no longer be an issue because once we have a mold, we can make (almost) infinite replicas out of resin. Which leads us to issue #2…
- Their old awards using the real crowlers were not sturdy and got crushed under pressure. Our resin is solid, heavy and durable- no way this thing is crushing under pressure.
I then proposed we put the below cup on top of the crowler, which would serve as the stem, and then mount that on a trophy base.
Christine (who is awesome, by the way) trusted in our vision and gave us the opportunity to run with it. The result was awesome!
No, that’s not a real aluminum Cuvee Beer crowler. It’s a solid resin replica of a crowler finished in chrome with Cuvee Coffee’s authentic label placed on top. Pretty fine if I do say so myself.
Christine was nice enough to share photos of the event with us. Honestly, these pictures gave me major FOMO. That’s Fear Of Missing Out for those of you unaffected by the condition. Or in our case, Fear Of Missing the Far Out. This event was definitely Far Out of the ordinary. See for yourself…
I mean, these people look like they were having a miserable time, amirite?
Whoever was responsible for the legislation that made crowlers illegal probably hates this. That just makes us love it even more. Mad props to Cuvee Coffee for keeping the legacy alive!
Special thanks to Christine for sharing her Far Out story with us. For every blog post we write with the content you share with us- Far Out Awards makes an extra donation to our monthly charity, Puppies Behind Bars.